June 2021 Recommendations

Yorozuya, our favorite wine shop, has surprised us again with wines from smaller wineries that underscore the continuing growth, diversity, and vitality of the wine industry in Nagano. Reflecting this, we will also be providing links to two new online shop sites that were recently launched in the prefecture and feature Nagano wines exclusively, providing a platform for smaller wine makers to reach out to a broader slice of the wine-drinking market and to serve as an entry portal for, particularly, young people in Japan who are increasingly interested in visiting Nagano and other wine destinations in Japan to taste the local product. This is an important demographic shift from an older generation that enjoys wine but sees it as a “foreign” (French, Australian, American) product.